Showing posts with label F. Assignment 4: Creative Industries. Show all posts
Showing posts with label F. Assignment 4: Creative Industries. Show all posts

Thursday, 18 July 2013

Concerning Job Letter


Jack Church
90 Kirkley Park Road
Lowestoft
Suffolk
NR33 0LG
8th July 2013

Dear Mr Bean

     My name is Jack Church and I am writing out of pure concern for your job description for the apprentice digital video production producer job. I have a few things wrong with it and would like to point them out to you so that you can fix it. As a professional media company I am horrified at the fact that I even have to write this to point out these crucial flaws. The nature of this job is very broad so would need to be addressed in a contract including the pay and hours and what the employee is exactly being asked to do, the hours and pay have been briefly mentioned but in the way you have done so there may be some concern without exactly specifying it in a contract. You have mentioned in the job description that it has got an exclusivity clause within in it saying that you cannot apply for any other positions of this nature, such as a band or artist would not be able to sign with any other record labels but they could go work in a game store if they so wished because this is a position of a different nature. You might also need to say in a contract whether there is any type of confidentiality clauses, so you would need to say if there is any type of information that cannot be talked about outside the work office such as how there was an extra who worked on one of the Harry Potter films and had a confidentiality clause in her contract so was then fired when she spoke about the production of the film outside of work.

     With regard to the employee and their contract you should note that it is illegal to discriminate against someone due to their age, race or gender. By saying that you are looking for someone “aged below 30” you are therefore breaking the law under The Equality Act, Miriam O’Reilly was sacked for being too old and was award £150 000 for this. This act also covers equal pay so by saying the pay is between £15 000 - £35 000 for doing the same job would infringe this although this could be due to the amount of hours you are working as it is between 10 -45 hours so this would have to be stated in a contract. I should go on to state the video requested for the application would not be advisable due to employers’ liability and employees rights. If making this video as an applicant anything that goes wrong such as anything health and safety related it would be on the applicants head as opposed to the employers’ because they are not protected due to not yet being employed. Employers are responsible for the safety and wellbeing of their employees and are liable for any physical or emotional harm as well as any employee acts or omissions whilst in their employment so if you’re making this video for an application, you are not covered by this, so anything that happened would be the applicants fault. This also goes to cover health and safety, some of the work required may be somewhat dangerous so it is your responsibility to ensure their safety otherwise the employee could claim compensation if they believe the employer is responsible so this is where the employers’ liability (compulsory insurance) act comes in to ensure that a minimum level of insurance will cover any such claims. If someone is willing to pay they could be part of a trade union where their rights and interests are protected as workers but as it will come at a fee, at the moment BECTU’s freelance membership cost is only £120 for a yearly fee.

     Due to the nature of what is being asked it would be your responsibility as an employer to draw up policies and procedures for the use of codes of practice so that you can avoid problems down the line, although this is not law it is strongly advised to avoid these problems and should be your responsibility as an employer to produce and distribute them to employees down the line. When making a video of this nature because you are asking for interviews with individuals who might be/have been affected by the topic including female victims and male offenders the video would provide a unwanted representation for certain individuals and groups causing issue as they would be portrayed in a bad and negative way. Social concerns would arise regarding the way these individuals and groups are being represented and portrayed especially seeing as how the media has a big impact on this. Newspapers can dramatically change the views of a particular person or groups to how they want society to view them as they have a drastic amount of power over the way society views people. This is shown in the way youths are presented in the modern day, the media portrays them as being violent, bad mannered people but not all youths are. It’s the social concerns tied to them and how these groups are affected by the media so a video of this nature would defiantly bring some bad representations and social concerns to individuals or groups tied to this video.

     You have said in the job advert that you want this to be “shown to children at high school promoting the No mean No date rape campaign” and by doing this at a high school you would be violating the Ofcom Broadcasting Code particularly the protecting the under 18’s and harm and offence sections. It states that “Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.” So by doing this video it would be a breach of the code. It then goes on to say that “In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen.” So by that regard it should be our responsibility to protect the under 18’s rather than trying to exploit them for obvious reasons. It then says under harm and offence that “Programmes must not include material (whether in individual programmes or in programmes taken together) which, taking into account the context, condones or glamorises violent, dangerous or seriously antisocial behaviour and is likely to encourage others to copy such behaviour. (See Rules 1.11 to 1.13 in Section One: Protecting the Under-Eighteens.)” So both of these come hand in hand and by doing these video it would defiantly be a violation of this act. Not only is the video violating that but it also violates the obscene Publications Act mainly through the use of enactments and also by showing it in High Schools were the age range is 11 – 16 year olds, it might be passed if shown on late night TV but not by showing it in High Schools. This is inappropriate due to the BBFC’s rating of such videos, a video of this nature would possibly be given a 15 or even more likely an 18 but depending how strong the reenactments of the rapes are it might not even be allowed. The BBFC states that for a 15 certificate it can show "detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal of sexual violence must be discreet and have a strong contextual justification." Under the section of "what might be cut from an 18 work?" It states "where material risks harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual violence which might, for example, make rape look appealing" Depending on the strength of the content being shown this video may not be appropriate at all never mind for being shown at a high school. Finally you said to use a popular music soundtrack to relate to the target audience, this would be a breach of copyright laws as it is intellectual property and protected by whoever created it so would not be allowed to be put into the video unless you already have acquired the permission from the owner of the content to use it. I hope you understand the seriousness of the job advert and fix these problems immediately before action has to be taken.

Yours Sincerely,



Jack Church

    

                                                                

Cover Letter

Jack Church
90 Kirkley Park Road
Lowestoft
Suffolk

NR33 0LG
18th July 2013
The Managing Director
Epic Studios
112 – 114 Magdalen Street
Norwich
NR3 1JD


Dear Sir/Madam

I am a student living in the local area studying media and I was interested in getting some work experience with your company Eye Film and Television. It would a great learning experience for me as a keen and enthusiastic individual who has a passion for films and working in the media industry. Being able to understand how things get made and how they are put together will be vital experience for working in the industry in the future. I am currently studying at East Norfolk Sixth Form College and am due to finish my first year on the 23rd July starting my second year on the 10th September and finishing my second year around June 2014. I would be available any time during the summer holidays and whilst at college I will be available evenings and weekends.
Thank you for your consideration,

Yours faithfully,



Jack Church.

CV

                                                          Jack Peter Church
                                                                 90 Kirkley Park Road
                                                                    01502 512100
                                                                      07868688446
                                                             ChurchyXD@Yahoo.co.uk
Personal Statement:                                        
     I am a student studying at East North Sixth Form College and am studying BTEC media television and film and will be looking to eventually study media at university. I am really interested in going into the media industry and am looking for work experience or possibly a part time job in the media industry. I am a very hard working individual who is very enthusiastic and I also have a particular interest for directing so the more experience I could get the better.
Education:
September 2009 – July 2012:     East Point Academy High School
                                                          Lowestoft, Suffolk
September 2012 – Present:        East Norfolk Sixth Form College
                                                          Gorleston, Norfolk
Key Skills
I have a good sense of timing and am punctual to my lessons. At college I make sure to keep irrelevant work out of the lesson by keeping it all organized but I can multi task if it’s necessary. I have good communication skills as I have had experience talking to a wide range of people.

Qualifications at GCSE Level:
Media Studies             A       June 2012            D&T                                 C        June 2012
English                          B        June 2012           Science                            C        June 2012          
English Literature        B       June 2012           Additional Science         C        June 2012          
Maths                            B        June 2012           Religious Studies           D        June 2012
Drama                           B        June 2012

References:
Sean Offord               Email: Sofford@enorf.ac.uk                                 Phone No: 01493 662234
Sean is a senior tutor at East Norfolk and is the one of the teachers for my media lessons.           
Ellie Buchan               Email: Ebuchan@enorf.ac.uk                               Phone No: 01493 662234

Ellie is a Teacher at East Norfolk and is the other teacher for my media lessons.

Wednesday, 26 June 2013

Ownership Essay

Ownership

Public Service Broadcasting (PSB)

      There are two different types of broadcasting the first is Public Service broadcasting and that is all about serving the public when broadcasting things. When the BBC was first set up in 1926 it only broadcasted radio but wanted to remain free of the government and commercial use nevertheless so it set up the license fee to fund it. The reason being is they didn’t want to be funded by the government in case it might be used as an instrument of propaganda and didn’t want to be funded be commercial use either as they didn’t want to exploit the public or even be in it just for making money so the set up the license fee to escape these pressures. The point of being of the BBC was to educate, inform and entertain the public whilst leading the public taste in presenting the best of human knowledge, endeavour and achievement and also to bring the nation together as one man by doing so they would be serving the public rather than using the public as an instrument to make money as a commercial broadcasting company would do. Up until 1936 they only broadcast radio but then in 1936 they started broadcasting television as well and until ITV came along in 1954 they were the only company on the air having a ‘monopoly effect’ on the market but this changed when ITV came around.

Commercial Broadcasting

     When ITV came around it was the first commercial broadcasting and other than the BBC the only company on the air but there was a big difference between the BBC and ITV, the nature of the audience. With ITV because it is a commercial broadcasting company the main aim is to make money and how do they make money? By selling their product which is us, the audience. The audience is the product they are selling and they make money doing so by allowing adverts to be played by big companies trying to sell their products so by competing for views they are really competing for more product to sell to the companies. In reality commercial broadcasting companies don’t care about what the audience wants like public service broadcasting does, commercial broadcasting only wants views for product to sell however although this is what they want when ITV was set up it was placed under some laws and regulations. These laws and regulations were that ITV had to show a certain amount of hours a week for religious, children’s, news, documentaries and educational programmes along with others but the trouble is that these programmes don’t get a lot of views and commercial broadcasting companies would rather do it but as the years have gone on the amount of hours they have had to show has decreased but they still have to show some and when Channel 4 came about in 1982 it was set under some other regulations. Channel 4 is a commercially funded public service broadcaster which doesn’t make much sense. They have a remit to be innovative, experimental and distinctive. When Channel 4 was first set up ITV was given their advertising space but because it targeted such a minor audience, which is unusual for a commercial broadcasting company, nobody wanted to advertise on it so there would often be no adverts played and it seemed it would not be able to make money from it at all. As the years went on Channel 4 seemed to become bigger and started to become popular and going into the 21st century it even gained its own rights to the advertising space on the channel but is it the same as it used to be? As the years have gone on Channel 4 has become less of a public service broadcaster and more a commercial broadcaster but it still has to maintain the remit that was placed upon it when it first started so it still maintains some of its original qualities.

Corporate Ownership

     With companies there can be some risks to it like how if it went bankrupt you would have to lose your money and fortune but this is where corporate ownership comes in. Corporate ownership is where someone sets up a company and then the company becomes an entity of its own so if the worst did happen you would not have to pay the price for it a good example of the would be News Corp. As successful as News Corp is if the worst did happen and it went bankrupt because Rupert Murdoch set it up as a Corporate Ownership he would not have to risk losing his fortune if the company itself went under and then collapsed so by doing this he has protected himself from risk of losing his fortune by setting the company up as its own entity by using corporate ownership. Most companies will do this especially if they are under private ownership but what is private ownership?

Private Ownership

       Private ownership is rather simple, it is simply where a company is not owned by the government and not run by them either, most big corporations will be privately owned and a good example of this is once again News Corp where Rupert Murdoch privately owns the company. However when a corporation is set up it will often be run by a board and have a chair person, for example in News Corp Rupert Murdoch will be the chairman of the company but the board could vote him out, but if they wanted to do that they would have to buy all of his shares and the person that owns most of the shares would be the majority shareholder.

Global Ownership

     With global ownership this happens when a company owns many assets overseas as well as others in their own nation, that way they are not restricting themself nationally and are instead going global with their company creating global ownership. There are 6 big companies that have global ownership and are regarded as the biggest going from low to high there is; Viacom with $22.96 billion assets, News Corporation with $54.384 billion assets, Time warner with $66.524 billion assets, The Walt Disney company with $69.206 billion assets, Sony with $137.7 billion assets and finally regarded as the biggest company with global ownership, General Electric with a grand total of $751.216 billion assets. A lot of these companies are predictable on what they own and how they make their money such as The Walt Disney Company own a lot of media based companies such as Walt Disney Pictures, Touchstone Pictures, Marvel Studios, Buena Vista international and many more and how Sony own all the PlayStation consoles, Sony Pictures Animation, Sony Pictures Digital Networks, Columbia Pictures and many more. This also applies to Time Warner and News Corp in how it’s predictable in how they make their money such as Time Warner own HBO, Boomerang, Cartoon Network, Warner Bros and many more and when it comes to News Corp again it owns many companies such as 20th Century fox, Sky, and a lot of Newspapers and magazines such as The sun, The Times, The New York Post, Fiji Times, The Australian and many more. For these companies it’s predictable for how they make their money and similar to Viacom although not many people have heard of it but it owns companies such as Paramount Pictures, Nickelodeon, MTV, Nick Jr. and many more but however with General electric it owns many companies but most of its profit is from non-media companies such as General Electric energy, General Electric Appliances and general Electric Technology Infrastructure among other but it does own media companies such as NBC universal, Bravo, A&E Television networks and many others. The point here is that these companies are massive and between 6 companies they own most of the world’s media and this is a daunting thought that every time you purchase a form of media it is likely to be going to one of these 6 companies no matter what you buy.

Vertical Integration

     There are two types of integration and as it suggests it is the mixing of two or more companies when they come together more often than not by being bought out by one of them. Vertical integration is where a company buys all of the stages in a product line, looking at cinema distribution if a company were to own the production company, the distributer and the expedition section this would be an example of a fully successful vertical integration, however there are laws to prevent full integration so companies cannot do this anymore. Time Warner who own Warner Bros studios also own Warner Bros distribution and used to own Warner Bros cinema village, this shows them owning all stages of the process however they have since had to get rid of Warner Bros cinema village due to the laws and restrictions preventing them from keeping it as they weren’t allowed to have full vertical integration. Now that we have covered vertical integration we can move onto horizontal integration.

Horizontal Integration

With horizontal integration unlike vertical it doesn’t cover all stages of the process instead it concentrates on one. For example when Disney bought Pixar animation this would be horizontal integration as they are both production companies so they are working in the same stage of the process and they would work across to try and own all of the companies involved in the production process, although there are laws against this again to try and prevent companies from doing so if it were to happen it would create what’s called a monopoly effect and they have been accounts of this happening in the past.

Monopoly

     A monopoly effect occurs when a company owns all of the competition in the production line it’s in, for example if Disney owned all the production companies it would have a monopoly effect but there are laws against this although companies have done it before. The BBC done it when it was first set up in 1936 but this was purely because it was the only company out there and there was no competition for them however this changed when ITV came along. A monopoly effect is more desirable for a company that’s interest lies in making money more than a company like the BBC where it’s a Public service broadcaster but this is how it happens and now in the modern age there are laws to prevent this from happening.

Sources of funding for film and TV in the UK

·         License fee – The BBC runs off a License fee instead of commercial funding
·         One off purchases – Going to the Cinema, Buying a DVD or even a free view box
·         Subscription – Sky or Virgin both run off a subscription based fee for their services is subscription based
·         Pay Per View – Sky box office gets paid for each view a film will get
·         Sponsorship – X factor is sponsored by certain products and will have an advert played at the start and end of each ad break
·         Advertising – Spot ads will appear on commercial channels in between a program
·         Product placement – BMW might pay for James Bond to drive their newest car in the next big Bond film
·         Private capital – Individuals who will invest in films to return profits
·         Finical aid and development funds – BFI lottery funding for certain films such as the Kings speech is funded by the lottery
·         Crowd Funding – Some smaller companies might ask for donations to fund future projects another term for this is ‘kickstarting’



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