Key marketing Ideas based on Tekken, and criticisms of original poster

     I actually feel that the Tekken movie and poster were both quite good and I really did enjoy the film, not saying they are perfect in any way but bottom line is that the could have quite easily been a lot worse. However there are a few aspects of the poster which could have been found to justify the original film more.

     The title of the film represents it for what it is and not hiding anything, it is absolutely a film based on the game series Tekken, however I feel this was it's downfall. There have been many other live action films based from fighting games such as Street Fighter, Tekken and Dead or Alive and most have been terrible. So audiences would be put off from seeing this film due to how bad other films of it's genre have been so in effect it would have been better to change some aspects of the film making it just another action film where he has to fight in a competition for his life.

     The genre was displayed perfectly in the poster showing it for what it is and not trying to hide it and it does the film justice as it is a action packed film and shows it on the poster, however as previously said audiences would be put off from seeing this film due to others in the same genre.

     There are no main stars in the film or at least none that are really well known and would sell the film, instead it relies on the main character Jin Kazama as he plays a major role in the video games so the whole film is based around him but once again its to do with Tekken and audience would be put off.

     The Tag line "Survival is no Game" seems ironic as it's based off a game maybe trying to counter attack the negativity on films based from games by saying this is more realistic and unlike any of the other films, if so unfortunately it didn't work.

    The setting and general scenario is about the fighting in the tournament and although the tournament is not been made clear the fighting has showing off the situation well but not 100% clearly but it would appeal to the few fans of this genre.

     The poster represents the film really well not hiding anything and representing the film for exactly what it is a action video-game based film, which is where the problems lie, how you would change the film to make it not about Tekken but extremely similar to it is quite a task but if it could be pulled of then maybe the film would have made a profit at the box office.