Pre Production

Initial Plans And Proposals

     The synopsis for our advert is a small average family about to eat dinner however they all have different meals, which will be shown in separate shots and then once the food has been shown a jar of Hellman's Mayonnaise will be placed on the table and at which point everyone around the table will dive into to get a spoonful of mayonnaise and place it upon their meal. The proposed target audience for this advert will be families and young adults that have recently move out of their parents house. The advert will mainly consist of close up shots of the food being served and close ups of the mayonnaise itself.

Identification Of Overt/ Hidden Message

     By producing this advert the ultimate goal that we hope to achieve is boost sales is mayonnaise but we hope to achieve this by advertising mayonnaise as a dipping sauce, a type of sauce that compliments nearly any dish, similar to the way that ketchup gets advertised. Most people will have ketchup with meals depending weather its Fish and Chips or a Salad, people will have ketchup with it and this is the goal to advertise mayonnaise as something you can have with any meal you like rather than it being presumed to be a cooking ingredient like so many of the previous adverts have shown it as and there fore it restricts the target audience somewhat.

Form And Style

     The style of the advert would be serious and as for form the advert will be stand alone, Although if this advert spawned a mini-series this could help boost sales as people would know of our adverts. The advert is most likely to sell better to families if it is trying to be serious rather than something that's trying to be comical as it is meant to be selling you the benefits pf the product and although a comical advert could do this it would be harder to get the message across if the advert seems silly and comical.

Relevance To The Audience

     It will target the audience by appealing to families as something that they can use as a dipping sauce during meal time rather than something to only be used as a cooking ingredient. Also by showing the whole family tucking into a jar of mayonnaise it will show that it is something to be desired around the table for families at meal times target the specified audience perfectly and hopefully creating the desire for them to then want mayonnaise on their very own table at meal times.